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Again, this idea stems from a business practice that is customer-centric at its core.

Being able to iterate products through real time listening and responsiveness, building communities to champion those products, and shift from ‘push’ to ‘pull’ marketing is a recipe for success.

The Monkey Pets chatbot, will give Facebookers the ability to send emojis to a virtual pet, which will then send a “selfie” back to the user as a form of two-way interaction.

If you’re old enough to remember Tamagotchi’s or Gigapets, you’ll know what Yahoo is aiming for here.

A customer-centric marketing approach that places brand transparency and trust above all else is the true opportunity in conversational marketing.

The expectation of a conversation is that two or more people informally exchange news or ideas.

Beyond content marketing, is conversational marketing. Mass marketing has been largely eroded by expectations of trust and transparency from socially-savvy audiences. But brands need to be conscientious in how they present information, with authentic tone and value delivery, and listen to their audiences in real time.

Realising that customers are resistant to ‘one-size-fits-all’ messages, new brands are emerging that live and breathe their customer’s conversational pulse. The internet is a dialog, which means brands have the opportunity to connect on a personal level with their audiences and engage through conversation. ” in communication, or deploying a chatbot for customer service.

The news, weather, and finance bots from Yahoo are fairly self-explanatory; the monkey chatbot, or “virtual pets” chatbot, is a little bit different, however.People tend to have a preference for chat, weather, and finance tips; I’m not sure if Yahoo will be able to break the threshold and become a fan-favorite in the chatbot world or not, but one thing is clear: chatbots are the future, especially on Messenger.Facebook has extensive developer tools for anyone interested in created a chatbot, so they obviously think they will only gain in popularity. Will chatbots replace human responses, or are they just a cool new way to interact?Start-up brands launched through social media have conquered this — an informal tone and user-generated content creates a constant exchange of content in a feedback loop that fuels a brand’s growth.A customer-centric marketing approach that places brand transparency and trust above all else is the true opportunity in conversational marketing. How can you be more conversational with your audience?

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